In London, in 1988, Paul MIDDLEWICK satisfying, subway, his daily journey from home to work. He looked vaguely familiar to the map and, just as earthly representations we see in the clouds, he found an elephant in the lines of the subway.
The game did not end there: by making stations, connections and the vast number of extensive overlapping lines, shortly emerge saw silhouettes of animals like bats, flamingos, dogs and whales. Years later, with the advent of the Internet, he founded a Web site that gathers a, shall we say, “underground zoo”.
The simple idea spawned a page which currently receives on average 700,000 visits per month. The project was beyond the computer screens and has permeated newspapers and magazines around the world, reaching out to turn a game in a newspaper circulating in subway stations in London. On the site, beyond the image gallery, they sell t-shirts, mugs and a book. There is also a game where visitors can try out new animals. Are you able to let their imagination run free to the point?
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